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Coconut water

When we started working on the packaging of coconut water, we had the task of creating a completely new brand that is very memorable, exotic and at the same time intriguing in order to attract consumers'; attention. The name "CO&CO" - transcend the boundaries of imagination"; is the story of two brothers, CORAZÓN (heart) and COSTA (coast), with stone faces but real and sensitive hearts. Costa points out to the madman and full of ideas Corazón still new boundaries to cross. The style of the project is to evoke associations with wildness, freedom and refreshment. Mauryan motifs and the use of moai figures, dancing statues from the Easter Islands stimulate imagination and inspire you to relax, showing that even hard rocks can be a bit crazy. Such a cool design must have been noticed in the kitchen.

Client:
Merkury
Project:
Coconut water CO&CO
Objective:
CREATING A BRAND VISION, STORY TELLING
Coconut water Coconut water

MOAI

travel, exotica, mountains, fog, nature, paradise, island, freedom, Polinesia, fantasy

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