OYAKATA

The Oyakata line of soups and ready-made dishes allows you to discover the original flavours of Japanese cuisine, prepared according to traditional recipes. The aim of the project and the information campaign is to communicate the combination of these unique strengths in a modern way. The client's goal was to reach a wide audience and present them with a masterful culinary product in a fast and accessible way. Because OYAKATA is the Japanese word for MASTER! BON APPETIT! ITADAKIMASU! いただきます!