Danone is one of the largest FMCG companies in Poland and worldwide. That's why, as a brand, it follows a set of it's own rules - and these apply to packaging as well. We were looking to find a solution that would allow us to create something completely new but still fitting into the brand's schemes. We succeeded in creating a more interesting product than before, which diversified the line and gave it a fresh, dynamic character.
fruit, juiciness, health, nature, cow, childhood, taste, village